Facebook dummy's guide to mobile ads

SAN FRANCISCO/NEW YORK: Facebook mobile advertising success offers a ray of hope for internet companies trying to make money within the confines of the smartphone's small screen. The social network's 75 per cent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook's business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice. Facebook's "Newsfeed" ads, which inject marketing messages straight into a user's content stream and are tailored for mobile devices, were the stars behind the social network's...